Center Cam Style Guide
The Center Cam logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as indicated in this document—there are no exceptions.
A Better Connection is a belief that we enable our customers to not only see and experience their online video audience in all their high definition glory, but to better connect with them emotionally through eye-contact. It's an aspiration for achieving business success with soul. When we use A Better Connection as a tagline we capitalize the A, B, and C. On the website and in most contexts A Better Connection uses should default to a light or dark simple visual treatment. Stylized treatments are allowed only in the context of campaigns as approved by the marketing team.
Our colors are bold, impacting, and familiar. To ensure a unified brand, it is important to use these colors and these colors only.
Center Cam Red #FF0000
Center Cam Black #000000
The type family for Center Cam is Myriad Pro.
What Center Cam Content Can You Use? And How?
Feel free to share links to any of our content by email and social media. We'll love you for it! Feel free to republish in full any Center Cam-original images (such as charts, graphs, cartoons, infographics), videos, or SlideShares by copying or embedding them and including them in your content, as long as you honor the Content Attribution Policy below. (Note: This does not include any stock images we've purchased for use in our content.)
Feel free to reference or quote up to 75 words of any of our text content (facts, figures, quotes, etc.) in your own blog articles, presentations, documents, etc. as long as you honor the Content Attribution Policy below.
Unfortunately, we can't let you republish in full any of our text-based content (blog articles, PDFs, PPTs, DOCs) on the web. Why? Well, duplicate content is just bad for SEO. Unfortunately, we cannot fulfill requests for original files (e.g. PDFs, PPTs, DOCs or original video files). Sorry! You cannot make money off of our content. We gave it to you for free, so you need to keep it free by passing it along. You cannot claim our content as your original ideas (i.e. using our content and publishing it on a channel as your own). We love that you want to share it, but please just share the original link instead. Thank you!
Content Attribution Policy
Attribute Center Cam as the source. Link to the original Center Cam source you're referencing.
Thanks for the content love. We appreciate it!
Trademark Usage Guidelines
Center Cam, the camera design, the Center Cam logos, and other marks that we use are our trademarks (or simply, “marks”). The appearance, layout, color scheme, and design of the Center Cam's site are part of Center Cam’s protected trade dress.
These are Center Cam’s intellectual property and you may not use them without our prior written permission. If we think that your use of our property is in violation of any of our guidelines, or if we feel that your use isn’t in Center Cam's best interest, we can revoke your right to use our property at any time. If you’re looking to link to our site, republish our images, or reference our text content, check out our Content Guidelines.
Your use of the marks should not suggest any sponsorship or endorsement by us, and shouldn’t confuse our brand with any other brands. This means that you can’t place our marks and logos on your website (other than affiliate logos that we provide to you) unless you receive written permission from us. This also means that you can’t use or register a domain name that incorporates or is similar to our trademarks.
Please don’t do any of the following:
Combine any of our marks with your name, your marks, or any generic terms
Incorporate any of our marks into your name or logo
Change the color of our logo
Photoshop or otherwise modify our logos
Use old versions of our logos
Use our sprocket logo as a letter in any word, other than where published by us
Add words directly around the logos
Overlap our logo with shapes or photos
Associate our marks with any vulgar, obscene, indecent or unlawful material
Translate our marks into other languages
You may use a Center Cam trademark, brand name, or product name (but not a stylized version of any Center Cam mark, and not any Center Cam logos or icons) in a referential phrase to describe that your business uses Center Cam or offers products or services related to Center Cam, and provided:
Your use of the Center Cam word mark is referential and less prominent than your own business name or brand in the rest of the description. An example would be “[Partner] provides fulfillment services for users of Center Cam cameras.”
Your use, mention, or reference to Center Cam and/or its products does not deprecate Center Cam and/or its products.
You do not use any Center Cam stylized logo, images, product icons, or other Center Cam-owned graphic symbols without Center Cam’s express written permission.
You include a disclaimer, such as: “This webinar is independent of Center Cam, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Center Cam, Inc.”
You may not create an Instagram handle or other social media account whose username or title could suggest affiliation with or endorsement by us.
You may not use our marks in any advertising creative or copy (digital, social, PPC or otherwise). This includes phrases, such as “Center Cam Partner”.
You may not use a trademark, domain name, or logo that is confusingly similar to our marks.
Looking to use one of our marks?
Get in touch with us at firstname.lastname@example.org.